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The Executive's Guide to Shaping Your Brand and Reputation
September 17, 2026
Strong execution might earn results, but it doesn't automatically build influence.
In this episode of ThinkCast, Gartner Vice President Analyst Rob O'Donohue explains why CIOs can no longer afford to leave their leadership brand to chance. From understanding the difference between brand and reputation to diagnosing when a reset is needed, Rob shares a practical “4D” Framework to help leaders intentionally shape how they're perceived and trusted across the organization.
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